Monday, January 18, 2010

Contest House - to show wind generators or not

Should the first image we show of the house have it topped with wind generators, or not?


Here we see the house with the wind generators - but the inside of the shroud has been painted white to reduce the contrast we were seeing in the previous image, or...


..do we dispense with showing wind generators for now and let the house forms stand on their own for the time being, solar collectors still in place.

I have to say that I think I like the interaction between the wind mills and the overlaying title letters, where as without them the house appears simpler and cleaner. But I tend to gravitate towards noise and complexity. We are still going to show the the wind mills in the image in Tile2 where we describe the characteristics of the house. Thanks for the great active feedback I've been getting all through this process.

Sunday, January 17, 2010

Contest House - second tile

Doing more mocking up of presentation tiles today.

First draft of the second tile. We want to launch here right into the important characteristics of the house design on the second tile. A section cut-away begins to give us a feeling for the space inside the house, as well as the overall structure. The three strategies for making house lagom are described at the top of the tile:

- An efficient and compact house design that lives larger than its size.
- A platform for both active energy systems and passive heating & cooling.
- A highly insulated envelope that reduces energy consumption.


Here another draft of the first tile. I was not sure if I should present the house right here with solar panels and wind generators on the roof. I decided to move the roof scape up to be partially obscured behind the "Lagom House" title to subdue them a bit. I welcome feedback on this - should these alternative energy accessories be flying on the first tile, or should they be introduced as options later on?

Contest House - first tile

Beginning the presentation graphics for the contest.

The contest allows up to 9 images, and I plan on using all of them simply to increase the amount of info conveyed about the design proposal, to better explain the design. On the contest site they are presented in a grid of thumbnails which I am referring to individual images as "tiles".

The first tile is most important. You need to hook the browsers on that first tile into looking into your design more closely. To that end I want them to be able to grasp the house immediately - visually both floor plans need to be presented, and an image that captures the spirit of the house. Text wise I want to present them with the overriding concept of the home. We want to feed both visual and verbal browsers and entice them to click on to the next image.

The image here is a placeholder, and is obscuring the title text. The final image will have the house on a white background, with house in context images appearing elsewhere in the presentation.



Wednesday, January 13, 2010

Thank You!

We would like to thank Admiralty Construction for their continued generosity. They have donated their time and equipment to keep our driveway and worksite clear of snow, so that we may work safer and more efficiently.